Keep it Cold is a social campaign, designed to inform the viewer of how the ecosystem in the polar regions are being affected by global warming. Presented below is my process on how I built this campaign. With use of logo, and web design to express the problem and the solution to the viewer. The concept website then explains to viewers that visitors have the choice to help be apart of the solution by donating.

Category: Web Design

Challenge: Build a professional website to convey an
environmental campaign.

Solution: Keep it Cold campaign

LOGO:

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color%252Blogo%252Bfor%252Bkeep%252Bit%252Bcold%252B-02.jpg

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project 3 art 450 identity design [Recovered]-12.jpg

For this project I developed a logo for a music record company, this is a contemporary design for a modern recording label. I chose to focus on the shape of a microphone in an iconic way. With a minimalist approach this design encompasses the dynamics of a record label, with good use of negative space.

Category: LOGO Design

Challenge: DEVELOP A LOGO OR MARK THAT REFLECTS WHAT A MODERN COMPANY WOULD NEED.

Solution: A LOGO DESIGN FOR A RECORD LABEL CALLED VALI RECORDS.

logo

color studies

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Category: Branding + Packaging

Challenge: DEVELOP brand with unified identity, THAT also REFLECTS the products history

Solution: Branding for a tea company called puritea.

For this project I wanted to focus on the history of sacred Japanese tea ceremonies. Japanese take pride in their nation and culture. The purpose for this project is to reflect the ideals of Japanese tea ceremonies in the packaging design to create a cohesive aspect between package and product.

logo

color studies

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Packaging

a mix of greens, yellows, and pinks were used to symbolize sunrise or sunset, considered the golden hours of the day. Puritea is innovative in the use origami tea bag packaging. Banzai trees are very popular in Japan for its pleasing ascetics.

Category: Web Design

Challenge: Build a professional website to convey a
environmental campaign to help spread a idea.

Solution: Keep it Cold campaign

MPACK is a sanitization kit used too help prevent the spread of bacterials and germs. Breakouts on school campuses tend to happen fast and with out warning. MPACK is designed to be small and convenient. With easy access and portability students are able to sanitize their work areas before study. Together, we can make an MPACK!

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JRendón_proj2_image4_450spr19.png — **Make an MPACK**

Designed for students to carry with them on campus! quickly clean your desk or work station before you begin your work flow. Stay healthy for school!

Views of SD is a concept phone app that allows someone to find the best views in San Diego all from their phone! In a few steps you can create a profile save and post your favorite views. Below you’ll find my process in how I created this concept app.